Mercedes AMG: Fastest Family

I sound designed this seminal brand film for the highest level production cars that Mercedes’ produce. It encompasses their whole line of high end automobiles both built for the track and for regular consumers. It was clear from the outset that this film would need to be visceral and filled with racing menace.

Despite this, the film is about more than just conveying high performance. It is about the conviviality that surrounds racing and car enthusiasts. Indeed the narrator guides us with musings about the nature of family and how it applies to the AMG clique. This combination of snarling energy with raw humanity made for an exciting opportunity to craft a sound experience that surrounds the sonic language of motorsport (engines, machinery, fire) with emotive human elements (breaths, calm winds, fanfare crowds).

In the mix, it was a careful balancing of a busy tracklay against a raucous track. I took a highly selective approach, letting the sound design shine when it needed to, pushing the music track back but still just enough to keep a sense of momentum.

Completed while working at String and Tins
Sound designer: Joe Wilkinson
Composer: Robert Jochim
Audio Producer: Maddy Lebel
Director: Alex Hulsey
Production Company: Anorak
Film Producer: Mattias Kirsche
Agency: Antoni Berlin
Creative Director: David Kaufmann
Agency Producer: Marcus Wetschewald

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